Michelob sounds off about the beer it says is so pure that you can feel and taste it. Across rolling seas and beyond mist-covered mountains, Zoë Kravitz sits atop a polished wooden platform amidst a sprawling field of greenery. The singer and actress uses ASMR techniques to evoke the clarity of her natural surroundings and emphasize the crisp sounds of a Michelob ULTRA Pure Gold bottle being cracked open and poured out. This, she says, represents beer in its organic form.
This ad was created by FCB Chicago.