Michelob Ultra Pure Gold (ASMR)

Published on May 25, 2019 by

Michelob sounds off about the beer it says is so pure that you can feel and taste it. Across rolling seas and beyond mist-covered mountains, Zoë Kravitz sits atop a polished wooden platform amidst a sprawling field of greenery. The singer and actress uses ASMR techniques to evoke the clarity of her natural surroundings and emphasize the crisp sounds of a Michelob ULTRA Pure Gold bottle being cracked open and poured out. This, she says, represents beer in its organic form.

This ad was created by FCB Chicago.

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